Social Media Week 2024 was a three day event hosted by ADWEEK. I filmed and edited videos on the fly including one featuring Megan Thee Stallion which currently has over 6.4 million views and 300,000 likes on Instagram and over 1.3 million views and 162,000 likes on TikTok .
I filmed and edited ADWEEK’s Creator Roundtable, where two top creators, Kahlil Greene and Robyn DelMonte, interviewed one another about how they hone their craft and work with brands that are still unfamiliar with ever-changing platforms.
I had an idea to sit ADWEEK reporters down with brands to chat about the brand’s latest item drops while taste testing the products. In February I reached out to Truly about their limited Hot Wing Sauce hard seltzer drop. If you’re wondering if I tried the hard seltzer, yes, yes I did. Would I ever drink a whole can? No. But it definitely tasted like hot sauce and filming and editing the video was a lot of fun!
During Brandweek 2023, I had the opportunity to interview Zach Braff and Donald Faison on their work with T-Mobile for Adnatomy, an ADWEEK video series. I edited a few of my favorite moments from the interview for social. This clip has over 1 million views and 50,000 likes on Instagram.
For a brief time, ADWEEK showcased trivia at events. I had the opportunity to film and edit them, and each time I got to be more and more creative with the edits. This is a sizzle of the trivia highlights. The endings and sign offs were always my favorite work to create ;)
I edited social cover sizzles highlighting people featured on the cover of ADWEEK’s latest issues.
I filmed and edited multiple Adnatomy episodes, an ADWEEK video series where we talk to and hear from the creative minds behind recent ads and commercials.
During ADWEEK X 2023, I was given a video snippet from a live session with Martin Kihn from Salesforce. I was told to “have fun with it,” so I did. The video currently has over 4.2 million views and 170,000 likes on Instagram and over 660,000 views and 100,000 thousand likes on TikTok.